In separate announcements Wednesday, a pair of agencies shared business updates both aimed at leveling up their respective abilities to connect with doctors and patients—as standard healthcare marketing practices are being upended by AI and challenged by the federal government.
Neurocrine will pay $2.9B for Soleno and its Prader-Willi medicine
Neurocrine Biosciences is joining the M&A bonanza with a $2.9 billion takeover of profitable rare disease drugmaker Soleno Therapeutics. Neurocrine will pay $53 per share,



