In a Q&A for Fierce Pharma Marketing’s “Rising Stars” series, Katie Morris, now a senior account executive and scientific liaison at Entente Network, discussed the transition from research to marketing and shared her personal formula for success.
What health tech stands to gain as pharma goes DTC
When the Trump administration in September debuted TrumpRx.gov as part of its deal with Pfizer at “most favored nation” prices, my mind immediately turned to


