Preferences for Personalized Text Message Appointment Reminders Among Outpatients in a Universal Health System: Cross-Sectional Study

Background: SMS text messaging reminders are widely used to reduce missed outpatient appointments; however, evidence remains limited regarding which types of reminder content patients prefer, particularly within East Asian universal health systems. In Taiwan, minimal financial barriers to care and unrestricted access to secondary and tertiary hospitals contribute to high outpatient visit volumes and persistent no-show rates. These contextual features underscore the need for behaviorally informed and demographically tailored reminder strategies rather than uniform messaging approaches. Objective: This study aimed to examine patient preferences for 6 theory-guided SMS appointment reminder types and to identify the predictors of reminder preference related to demographic characteristics and health care utilization, with the goal of informing personalized reminder design for a forthcoming randomized controlled trial. Methods: We conducted a cross-sectional online survey among adults in Taiwan with prior outpatient experience. Six SMS reminder prototypes were developed based on behavioral communication principles and validated by a multidisciplinary expert panel using item-level content validity indices. Participants selected their preferred SMS reminder type and reported sociodemographic characteristics and recent health care utilization. Bivariate associations were examined using chi-square tests and one-way ANOVA, with Benjamini-Hochberg false discovery rate correction applied to control for multiple testing. To identify independent predictors of SMS reminder preference while adjusting for potential confounding, we fitted a multinomial logistic regression model with all covariates entered simultaneously. Results: A total of 1095 respondents completed the survey. General reminders and messages referencing prior missed appointments were most frequently preferred, whereas empathy-based or relationally framed messages were selected less often. In false discovery rate–adjusted univariate analyses, both age and sex were associated with SMS reminder preference. However, in the fully adjusted multinomial logistic regression model, age emerged as the only statistically significant independent predictor. Participants younger than 50 years were significantly more likely to prefer alternative reminder message types compared with the general reminder (adjusted odds ratio 1.64, 95% CI 1.18‐2.28; =.003). Sex did not retain statistical significance after multivariable adjustment. Other sociodemographic characteristics and health care utilization variables, including education level, employment status, residential region, outpatient visit frequency, and recent missed appointments history, were not independently associated with reminder preference. Conclusions: Preferences for outpatient SMS reminder content vary systematically, with age representing the most robust independent predictor. Across the sample, concise and behavior-focused reminders were preferred over empathy-oriented or relational formats. These findings support age-informed tailoring of SMS reminder content and provide content-validated SMS prototypes for use in subsequent interventional research. The results offer formative evidence to guide the design of randomized trials aimed at reducing outpatient no-shows and improving the efficiency of ambulatory care delivery in Taiwan’s universal health care system.